who we are

Our team brings decades of combined experience in various domains, united by a shared passion for strategic growth, sustainability, and innovation. From fostering growth to driving sustainability solutions, our journey is fueled by optimism, hard work, and a vision for a brighter future.
sharon hurst
Owner, ceo
Sharon Hurst is a dedicated professional with a career spanning over 24 years in marketing, fundraising, and advancement. Armed with a Master's in Communication and driven by a passion to optimize operations for revenue generation, Sharon brings a wealth of knowledge to the consulting realm.

With a background of 22 years in the metro Atlanta area, her heart lies in cultivating relationships, crafting strategic blueprints, and dedicating herself to hard work. A true virtuoso in branding and strategic planning, she embodies innovative solutions. Sharon's optimism and advocacy for kindness infuse every aspect of her approach.

Sharon has consistently showcased excellence in executive management, brand marketing, and infusing vitality. Beyond her professional prowess, Sharon is a loving mother to two school-aged children. She resides in the vibrant community of Auburn, Alabama, near her beloved alma mater, Auburn University.

Join Sharon in fostering growth and charting your course for success!

Chuck Beard
Owner, COO
Chuck brings a unique blend of experience and expertise to the table. A proud veteran of the United States Marine Corps, he carries the values of discipline, dedication, and leadership into his entrepreneurial endeavors. With an impressive 20-year background in construction and general contracting, Chuck has honed his skills in building and project management.

Chuck is also a devoted father of two school-aged children and a loving husband of 14 years. These roles fuel his commitment to creating a better future for the next generation.

In 2014, Chuck's passion for sustainability and innovation led him to establish Green Owl Energy, a venture committed to harnessing renewable energy solutions. Building on his success, Chuck founded Bright Approach in 2023, a testament to his forward-thinking approach and commitment to growth.

Chuck's journey embodies resilience, versatility, and a relentless pursuit of excellence. His ability to seamlessly transition from military service to entrepreneurship demonstrates his capacity to adapt, lead, and make meaningful impacts in various sectors. With Chuck at the helm, Bright Approach is poised to drive positive change and empower a brighter future.

Scott Bianculli
business development specialist
With a remarkable 35-year career in the hospitality industry, Scott Bianculli is a true sales aficionado. Hailing from the dynamic world of hotels and dining, Scott has not only excelled in sales but also dived into entrepreneurship by owning a couple of restaurant concepts in the bustling city of Atlanta.

In 2015, a shared vision led Scott to partner with Chuck Beard, giving birth to Green Owl Energy Solutions. As the years have passed, Scott's role has evolved, yet his commitment remains steadfast. He continues to contribute in a sales and advisory capacity, leveraging his wealth of experience to drive success in sustainable energy solutions.

Scott's journey through the corridors of the University of Tennessee at Chattanooga has instilled in him a drive for excellence. Beyond his professional pursuits, Scott's passions lie in the thrill of SEC sports, the art of golf and tennis, and the allure of cruise ship journeys.

Scott's vibrant personality and unwavering dedication make him a driving force in the world of sales and sustainability. His journey is a testament to the power of experience, collaboration, and a commitment to shaping a more sustainable future.

Casey Waid
Chief Finance Officer
With a degree in Chemical Engineering from Auburn University and a Certified Financial Planning certificate from the Boston Institute of Finance, Casey has built a career that bridges science and business. Holding both the Fundamentals of Engineering and Hazmat certifications, Casey combines technical expertise with a passion for innovation and problem-solving.

For over seven years, Casey has been a valued member of the staff at the Samuel Ginn College of Engineering at Auburn University. His professional journey includes roles as a process engineer at Milliken and VAE Nortrak, and as a systems analyst at US Steel and Blue Cross Blue Shield of Alabama. Additionally, Casey has pursued graduate studies in computer science, further broadening his skill set.

An entrepreneur at heart, Casey has founded or co-founded six businesses and one non-profit organization, and currently serves on the board of three businesses. He is also the author of a children’s science book, reflecting a lifelong love for science and education.

Outside of his professional achievements, Casey is a cancer survivor, cycling enthusiast, and avid pickleball player. His hobbies include chess, poker, and playing guitar. Dedicated to fitness and wellness, Casey is a certified kettlebell instructor who has trained marines, law enforcement, firefighters, and athletes. Casey's proudest achievement is that he is the father of three amazing young men.

Guided by a strong belief in God, the importance of loving one another, and the mission of leaving the planet better than we found it, Casey is committed to making a positive impact both professionally and personally.
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Let Bright Approach be your guide on the path to sustainable success.